RUDY’S SOFT CLAY
with a new goldilocks pomade launching, the goal was to show how easy this product is to use without actually showing the product in use. as a part of the Rudy’s creative team, we worked closely with director Edgar Obrand to create a hero video and three vignettes of life-is-hard moments.
above: shop signage was a challenge to convey a 4D story to tie in digital campaign assets into each Rudy’s shop.
below: shelf talkers underneath the product added another access point for product education.
above: social included a teaser story and a full grid refresh, posting nine times in one day, on the hour.
not pictured: we also created blog posts for the launch and each model’s style.
above + below: three different versions of postcards were made to show versatility and relatability with handwritten scenarios on the back.
below: hand-lettered patch and a patch backing concept originally written while drinking with my good friend Olivia.
below: enamel pins for sale at shops and online.
above: illustrated sticker sheet for all ecommerce orders and for giveaways
above: instagram posts paying homage to Rudy’s history
RUDY’S BARBERSHOP ZINE
designed and wrote multiple spreads for a zine distributed online and in all Rudy’s Barbershop locations.
above: cover design and Instagram posts
below: Skate Like a Girl, Fortune Tell-hair, Buzzwords, and Liner Notes w/ Gino scanned spreads
after using Bumble and bumble.’s product in our shops, Rudy’s decided to make its own tonic spray. the challenge was to appeal for barbershops and salons but also our everyday customer. because tonic doesn’t style hair, we focused on the scent and feeling of a good spray.
below: various gifs for social usage