RUDY’S SOFT CLAY

with a new goldilocks pomade launching, the goal was to show how easy this product is to use without actually showing the product in use. as a part of the Rudy’s creative team, we worked closely with director Edgar Obrand to create a hero video and three vignettes of life-is-hard moments.

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above: shop signage was a challenge to convey a 4D story to tie in digital campaign assets into each Rudy’s shop.

below: shelf talkers underneath the product added another access point for product education.

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above: social included a teaser story and a full grid refresh, posting nine times in one day, on the hour.

not pictured: we also created blog posts for the launch and each model’s style.

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above + below: three different versions of postcards were made to show versatility and relatability with handwritten scenarios on the back.

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RUDY’S 25th Anniversary

after a few months at Rudy’s it was our 25th anniversary. the creative team collaborated with Hank Zakroff to refresh our brand video and act as a celebration of the Rudy’s family. we made merchandise for shops and spread the word via social media and blog posts.

below: hand-lettered patch and a patch backing concept originally written while drinking with my good friend Olivia.

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below: enamel pins for sale at shops and online.

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above: illustrated sticker sheet for all ecommerce orders and for giveaways

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above: instagram posts paying homage to Rudy’s history

 

RUDY’S BARBERSHOP ZINE

designed and wrote multiple spreads for a zine distributed online and in all Rudy’s Barbershop locations.

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above: cover design and Instagram posts

below: Skate Like a Girl, Fortune Tell-hair, Buzzwords, and Liner Notes w/ Gino scanned spreads

 

RUDY’S TONIC

after using Bumble and bumble.’s product in our shops, Rudy’s decided to make its own tonic spray. the challenge was to appeal for barbershops and salons but also our everyday customer. because tonic doesn’t style hair, we focused on the scent and feeling of a good spray.

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above: postcard

below: various gifs for social usage

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